Pengaruh aktivisme digital terhadap tingkah laku sosial dan konsumerisme belia di Malaysia.
The influence of digital activism on social behavior and consumerism among youth in Malaysia.
DOI:
https://doi.org/10.53840/attarbawiy.v9i2.324Keywords:
Aktivisme digital, tingkah laku sosial, konsumerisme belia, isu kemanusiaan, MalaysiaAbstract
Abstrak
Perkembangan teknologi digital telah memperluaskan peranan media sosial sebagai medium penyertaan sosial dan pembentukan kesedaran dalam kalangan belia. Aktivisme digital kini berfungsi bukan sahaja sebagai saluran ekspresi pandangan, malah sebagai ruang pendidikan sosial tidak formal yang mempengaruhi sikap, nilai dan tingkah laku belia terhadap isu-isu kemanusiaan. Sehubungan itu, kajian ini bertujuan untuk meneliti pengaruh aktivisme digital terhadap tingkah laku sosial dan konsumerisme belia di Malaysia dengan memfokuskan kepada isu kemanusiaan Palestin sebagai konteks kajian. Kajian ini menggunakan pendekatan kuantitatif melalui kaedah tinjauan dengan soal selidik berstruktur yang melibatkan seramai 150 orang belia di Malaysia. Data dianalisis menggunakan analisis deskriptif melalui perisian Statistical Package for the Social Sciences (SPSS), meliputi kekerapan, peratusan, skor min dan sisihan piawai. Dapatan kajian menunjukkan bahawa tahap kesedaran belia Malaysia terhadap isu kemanusiaan Palestin berada pada tahap tinggi, manakala tahap penglibatan dalam aktivisme digital berada pada tahap sederhana tinggi. Selain itu, dapatan turut memperlihatkan bahawa konsumerisme belia dalam konteks kepenggunaan beretika berada pada tahap tinggi. Secara keseluruhannya, kajian ini mencerminkan peranan aktivisme digital sebagai satu bentuk pendidikan sosial tidak formal yang berkait dengan pembentukan tingkah laku sosial dan amalan konsumerisme berasaskan nilai dalam kalangan belia di Malaysia.
Abstract
The rapid development of digital technology has expanded the role of social media as a platform for social participation and awareness-building among youth. Digital activism now functions not only as a medium for expression but also as an informal social education space that shapes youths’ attitudes, values, and behaviours toward humanitarian issues. Accordingly, this study aims to examine the influence of digital activism on social behaviour and consumerism among youth in Malaysia, with the Palestinian humanitarian issue serving as the research context. This study adopts a quantitative survey approach using a structured questionnaire involving 150 Malaysian youths. Data were analysed using descriptive analysis through the Statistical Package for the Social Sciences (SPSS), including frequencies, percentages, mean scores, and standard deviations. The findings indicate that Malaysian youths demonstrate a high level of awareness of the Palestinian humanitarian issue, while their level of engagement in digital activism is at a moderately high level. In addition, the results show that ethical consumerism among youth is at a high level. Overall, the findings suggest that digital activism reflects the role of informal social education associated with the formation of social behaviour and value-based consumer practices among Malaysian youth.
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Copyright (c) 2025 Muhammad Nor Taufiq Ali, Syafiqah Abdul Rahim, Muhammad Talhah Ajmain @ Jima'ain
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